natural performance fibre
sero
Latin / 'se.ro / verb, adverb, adjective, noun
- Disperse seeds, sow, cultivate
- Bind together, entwine, interweave
sero™ is a regenerative fibre designed to meet the rigorous technical standards required by commercial fabric manufacturing. It is a plug-and-play replacement for synthetic fibre, made from highly efficient, renewable agricultural crops that are some of natures best sources of fibre.
sero™ natural fibre enables manufacturers to create everyday products with a circular, soil-to-soil lifecycle.
Engineered by Nature™
Beyond sustainable, sero™ is intact plant fibre, ideal for creating next generation regenerative consumer products.
- Natural
- Strong
- Clean and bright
- Soft
- Absorbent
- Truly sustainable
- Zero plastic
- Forest friendly
- 100% compostable
How We Make IT
sero™ is the product of a farm-to-fibre ecosystem built around regenerative agricultural practices, social responsibility, and environmental stewardship.
Quality fibre starts in the field.
The bast crops for the planet
Regenerative agriculture
- sero™ fibre crops grow well under reduced and no-till systems. This has been shown to prevent soil erosion and protect soil organic content.
- Hemp requires less fertilizer, irrigation, and pesticides than many conventional crops.
- Hemp can break the cycle of diseases when used in rotation with established crops.
Biodiversity
- Encourages a healthy and diverse microbiome.
- The retting process in the harvest of bast fibres stimulates microbial activity, returns nutrients to the soil, and increases soil organic carbon content.
- Shown to support pollinators, such as bees. Hemp produces large amounts of pollen late in the season when supplies are typically decreasing.
Decarbonization
- Bast plants are some of the world’s most efficient CO2-to-biomass converters. For example, hemp has been shown to sequester 9-15 tonnes of CO2 per hectare within a 100 day growth cycle.
Socioeconomic
- High land use efficiency.
- Annual harvest mitigates grower risk and revitalizes local agricultural communities.
- Whole-plant utilization reduces waste while maximizing and diversifying economic returns.
START WITh SERO™
Our fibre is ideal for manufacturing a wide range of natural products. We work with our partners to enhance brand equity through sustainability, transparency, and authenticity.
Certifications & Designations
Our dedication to progressive environmental practices has been acknowledged by multiple independent organizations:
