This is
BAST
Fibre
Regenerative by Design.
Engineered by Nature™
Technical natural fibre, sourced from annually renewable plants.
Natural fibres for
next-gen products.
Regenerative Fibre
This is hemp, one of a family of plants packed with dense bundles of fibre in their stems. They regenerate soil, capture large amounts of carbon, and are an ideal multipurpose crop. Hemp is playing a key role in the regenerative agriculture movement.
In collaboration with our network of partners, we are creating regenerative consumer products that go beyond sustainability and start doing good for the planet.
Beyond Circular
A cross section of the plant stem, our logo shows the bundles of bast fibre surrounding a hollow core.
This represents our commitment to push beyond sustainability, one positive impact product at a time.
Search for sero™
Our fibre enables daily-use products that go beyond waste reduction and work to regenerate our environment from the soil up.
SOIL TO
SOIL
Upstream design that enables renewable product lifecycles by replacing plastic with natural fibre in the manufacturing of technical and personal care products.
